Sales and display card



April 20, 1926. 1,581,886

J. STRAND SALES AND DISPLAY CARD Filed Oct. 17 1925 INVENTOR 2 J fl /3 /E /E ATTORNEY Patented Apr. 20, 1926.

UNITED STATES PATENT OFFICE.

JACOB STRAND, OF NEW YORK, N. Y., ASSIGNOR TO STRAN'SKY PRODUCTS CORP., OF NEW YORK, N. Y., .A CORPORATION OF NEW YORK.

' SALES AND'DISPLAY CARD.

Application filed October 17, 1925. Serial No. 63,057.

To all whom it may concern Be it known that I, JACOB STRAND, a citizen of the United States, residing at No. 314 est 83rd Street, New York city, in the county of New York and State of New York, have'invented certain new and useful Improvements in Sales and Display Cards, of which the following is a specification.

This invention relates to improvements in sales and display cards, and has particular reference to the provision of a novel card upon which articles of merchandise and their cooperating fastening elements (such as nails or the like) may be securely mounted in assembled relationship.

In order that certain articles of manufacture might be correctly mounted for use, it has been customary to furnish the necessary fastening elements with the article as sold. This practice has presented a difiicult prob lem to manufacturers and merchants alike, in that if the fastening elements are not secured to the articles they are likely to be come lost. The problem has been present particularly in the handling of small devices which are sold in quantities at a low price and one solution has been to provide a car upon which such devices have been mounted, and offering the additional advantage of providing a simple display for the merchandise. The article of merchandise has been laid upon or otherwise suitably applied to the card, and then the associated nail or other fastening element pushed through the card and held by frictional engagement therewith. The principal objection to such devices in the past has been that the nails projected through and beyond the back of the card, making it difficult to pack or wrap and exposing the nail to the likelihood of being accidentally displaced from the card, and thus lost.

It is, therefore, an object of the present invention to provide a card for mounting articles of merchandise in assembled relationship with their fastening elements to falicitate the merchandising of such articles.

Another object is to provide such a device wherein the articles of merchandise and their fastening elements will be effectually lfield against accidental displacement thererom.

Another object is to provide such a device upon which the articles of merchandise may be displayed to better advantage than in the past.

Another object is to provide such a device which will be particularly adapted for mounting picture hooks and nails therefor.

With these and other objects in view, the invention resides in the novel features of construction, combination, and arrangement of parts hereinafter fully set forth, illustrated in the accompanying drawings, and specifically pointed out in the appended claims.

In the drawings forming a part of this application, and wherein similar reference characters designate corresponding parts throughout the several views, Figure 1 is a front elevation of a sales and display card embodying the invention, having a plurality of Ipicture hooks mounted thereon.

igure 2 is a side elevation thereof.

' Figure 3 is a perspective view of the card per se.

Fig. 4 is a horizontal sectional view on the line 4-4 of Figure 3.

Figure 5 is a perspective view of a picture hook to be held by the card illustrated.

Referring now particularly to the drawings, I have illustrated my invention as embodied in a display card particularly adapt ed for the mounting of picture hooks and their fastening nails. The card comprises a body portion 10 of any suitable outline and area provided with a plurality of forwardly extending ears 11 which are preferably integral with the body portion 10. The.

cars may be formed by stamping or punching three sides of a rectan ular area, as at 12, after which the include portion may be deflected so as to extend be 0nd the front surface 13. Any number 0 such deflected portions may be used, depending upon the size of the article of merchandise to be mounted and the number which are to be mounted to ether.

The artic e of merchandise here shown is a picture hook having a flat back 14 which is provided at its lower end with a hook member 15, and at its upper end with ap'er tured means 16 for receiving the fastening element 17 such as a nail, or the like. The nail is-disposed at an angle to the back portion 14 so that when the device is used it will be capable of taking a good hold in 'a wall or other similar surface, as will be obvious.

In mounting the above described picture hook upon my improved display card, the hook is preferably laid upon the card with its side contacting the front surface 13 of the body portion 10, and in such way that the ear 11 lies against the back portion 14. The nail 17 is then inserted in the aperture means 16 for holding the same, and pushed through the car 11 so as to be frictionally held against accidental displacement. From the foregoing, it will be evident that the picture hook and its associated fastening element are securely held in assembled relationship with the fastening element or nail 17 disposed in a plane parallel to that of the body portion 10 of the card. Aside from the fact that the two members are securely held together, a particular advantage of my invention lies in the fact that the article of merchandise is displayed to good advantage, since the whole thing may be clearly viewed from the front of the card, and none of it being hidden.

By disposing the nail 17 in a plane parallel to the body portion of the card, a very compact arrangement is obtained and such that the card with its associated merchandise may be easily wrapped 'or packed by the merchant as it is sold to a customer, with no possibility of the nail tearing through the package; neither is there any possibility of the nail being accidentally pushed out of engagement with the card.

While I have'illustrated and described my card as particularly adapted for mounting picture hooks, it is to be understood that it may be used with equal advantage in mounting other articles of merchandise which are sold with special fastening means. Obviously, the invention is susceptible of modification, and the right is herein reserved to make such chan es as fall withinthe scope of the appen ed claims without departing from the spirit of the invention.

\ Havmg thus described my invention, what I claim is:

1. In combination with a picture hook and a fastening nail therefor, a sales and display card having a body portion on which the picture hook is placed in edge engagement, and a forwardly deflected portion adapted to stand parallel with the back of the picture hook, said deflected portion being pierced by the fastening nail to hold it in assembled position with the picture hook upon the card, the back of the picture hook supporting and reinforcing the deflected portion of the card during the piercing operation.

2. A sales and display card comprising a body portion, and forwardly deflected ears integral therewith, said ears neceiving a plurality of picture hooks and pierced by fastening nails therefor, the nails being frictionally held in assembled relation by the ears, and disposed in a plane parallel with that of the body portion of the card, portions of the picture hooks backing up the deflected ears against the piercing operation.

In testimony whereof, I hereunto aflix my signature.

JACOB STRAND. 

